Overview
Applied Predictive Analytics ("APA," "we," "us") is committed to transparency about how this website collects and uses information. This policy explains what we collect, why we collect it, and what rights you have regarding your data. This policy applies to apa-it.com and its subdomains. It does not cover data collected through other APA products (such as FilterForecast) or customer engagements, which are governed by separate agreements.
Information we collect automatically
When you visit apa-it.com, our analytics provider (Google Analytics 4) collects the following information if you have consented to analytics cookies:
- Pages visited, time spent on each page, and navigation paths through the site
- Approximate geographic location (country, region, city — not precise location)
- Device type, browser, and operating system
- Referring website or search query
- Anonymized IP address (IP anonymization is enabled on our Google Analytics configuration)
We do not collect precise geolocation, biometric data, or information from any APA product or service outside this website through our analytics.
Information you provide directly
When you contact us through the website form, schedule an assessment, or request a capability statement, we collect:
- Name and email address
- Organization and role (optional)
- The content of your message or request
This information is used only to respond to your inquiry and is stored in systems governed by our customer data handling practices.
How we use your data
- To understand site usage patterns and improve content
- To respond to inquiries and scheduling requests
- To meet legal and regulatory obligations
We do not sell your personal information. We do not share your personal information with third parties for advertising purposes. We do not use your data for automated decision-making.
Data retention
Analytics data collected through Google Analytics 4 is retained for 14 months, after which it is automatically deleted. Inquiries submitted through website forms are retained for as long as necessary to respond and for business records.
Cookies and tracking
This site uses cookies for one purpose: Google Analytics 4 measurement. Analytics cookies do not load until you give consent via the banner displayed on your first visit. You can change your choice at any time by clearing site cookies in your browser and revisiting apa-it.com.
We do not use advertising cookies, cross-site tracking, or third-party marketing pixels.
Your rights under California law (CPRA)
If you are a California resident, you have the following rights regarding your personal information:
- Right to know — Request details about the personal information we have collected about you.
- Right to delete — Request that we delete personal information we have collected from you.
- Right to correct — Request that we correct inaccurate personal information.
- Right to opt out of sale or sharing — Applied Predictive Analytics does not sell or share personal information for cross-context behavioral advertising.
- Right to limit use of sensitive personal information — We do not collect sensitive personal information as defined under CPRA.
- Right to non-discrimination — We will not discriminate against you for exercising any of these rights.
To exercise any of these rights, contact us at [email protected]. We will respond within the statutory timeframe (typically 45 days).
Your rights under other jurisdictions
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with data protection laws that apply to this site, you may have rights similar to those above, including the right to access, rectify, erase, restrict processing of, or port your data. Contact [email protected] to exercise these rights.
Children's privacy
This site is intended for business audiences. We do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this policy periodically. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be announced on this page.
Contact
For questions about this privacy policy or to exercise any of your data rights:
Applied Predictive Analytics
Email: [email protected]
Phone: (213) 973-9039
Mailing address: Los Angeles, California, United States
For the legal entity: All Precision Analytics, LLC, doing business as Applied Predictive Analytics.